SWOT Analysis
It is a
strategic planning method used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a
project or in a business venture. It involves specifying the objective of the
business venture or project and identifying the internal and external factors
that are favourable and unfavourable to achieving that objective. SWOT Analysis
company profile is the essential source for top-level company data and
information. Tata Motors Limited - SWOT Analysis examines the company’s key
business structure and operations, history and products, and provides summary
analysis of its key revenue lines and strategy.
SUMMARY
This
comprehensive SWOT profile of Tata Motors Limited provides you an in-depth
strategic SWOT analysis of the company’s businesses and operations. It brings
to you a clear and an unbiased view of the company’s key strengths and
weaknesses and the potential opportunities and threats. Provides all the crucial
information on Tata Motors Limited required for business and competitor
intelligence needs.
STRENGTH
n Tata motors is a market leader in Automobile
Industry with high market share.
n Tata Motors Company have huge employee base.
n Tata motors produce low price car with low fuel
consumption.
n Tata motors is the reputed brand in Indian
Industry.
n Tata Motors Limited is India’s largest
automobile company.
n Tata Motors has been aggressively acquiring
foreign brands to increase its global presence. Ownership of heritage of
British motor brands like Land Rover and Jaguar.
n Tata’s management is strengthened by the
collective experience of its partners and acquired companies – this includes
general management, marketing, sales and operations.
n Managerial Expertise – Experience of CEO, CMO
& CFO.
n Successful New Products launched in last 5
years.
n Strong financial condition.
n The research and development team of TATA motors
is very strong.
WEAKNESS
n
Despite
buying the Jaguar and Land Rover brands (see opportunities below); Tata has not
got a foothold in the luxury car segment in its domestic, Indian market.
n
Return on
Investment on TATA motors shares in low.
n
Most of the
automobiles Tata manufactures are based on older platforms.
n
Missing
some key skills/competencies.
n
Low
level of stocks in times of peak sales.
n
Poor
Product Design.
n
No clear
Strategic Direction.
n
Weak
marketing skills.
OPPORTUNITIES
n TATA motors can take the advantage of their low
cost car by entering into third world countries where people have low
purchasing power.
n Joint ventures in other countries allow TATA
motors to easily enter into new market.
n TATA motors should focus in developing luxury
cards.
n Acquisition of rivals.
n The Nano could sell well in other geographic
markets. Expanding markets such as China may find the Nano just the answer.
n Favourable Government Policy
n Expanding to New Geographic Areas
n Expanding Product Line.
THREATS
n Rising prices in the global economy could pose a
threat to Tata Motors Limited on a couple of fronts. The price of steel and
aluminum is increasing putting pressure on the costs of production.
n Since the company has focused upon the
commercial and small vehicle segments, it has left itself open to competition
from overseas companies for the emerging Indian luxury segments.
n Slow Market Growth
n Rising Raw Materials Cost.
n Entry of Potential New Competitors.
n Powerful
competitors for the luxury market including Honda, Toyota, Ford and
Mercedes-Benz are pushing into the Indian market.
CONCLUSION
Tata motors is
market leader in Automobile Industry with high market share. And manufacturing
low price car with low fuel consumption But they have few weaknesses in
domestic market. TATA Motors should come in Luxury segment with new strategies
in domestic market. Safety standards should also be taken.Tata Motors Limited -
Strategy and SWOT Report, is a source of comprehensive company data and
information. The report covers the company’s structure, operation, SWOT
analysis, product and service offerings and corporate actions, providing a 360°
view of the company.The 'Tata Motors Limited: Company
Profile and SWOT Analysis' contains in depth information and data about the
company and its operations. The profile contains a company overview, business
description, financial ratios, SWOT analysis, key facts, information on
products and services, details of locations and subsidiaries, plus information
on key news events affecting the company.