TECHNOLOGICAL
DEVELOPMENT:
Technology lives
at the very core of what LG does. With continuous technological development and
innovation LG has provided the best experience to its customers.
MOBILE
PHONES:
LG has used
latest technology and it has successfully launched mobile phones that virtually
put our desktop in our pocket.
The new LG
Optimus 7 is a proof of superior viewing. It offers remarkable view and great
readability.
TV/AUDIO/VIDEO:
LG promises a
television experience “like never before” to its customers . Here we can discover 3D cinema, experience smart
televisions, marvel at Blu-ray and home theater systems, and see how pictures
get larger than life with projectors. This
is all possible because of continuous technological development.
LG Cinema 3D TV offers the
best TV viewing experience. LG Magical remote is a simple way of controlling
smart TV.
APPLIANCES:
LG offers kitchen,
cleaning, laundary and climate control appliances to its customers. LG has
designed appliances for all types of spaces. It enjoys unrivalled power by
providing cleaning appliances that makes cleaning simpler than before. This has
become possible because of technological development and innovation.
COMPUTER PRODUCTS:
LG offers latest computer
hardware and computer accessories. LG monitors have advanced technology to meet
customer’s requirements.
MARKETING AND SALES:
Another core competency of
LG is marketing and sales. LG makes use of effective marketing and sales
strategy to boost its sales. The advertisements and other marketing strategies
are designed in an appropriate manner which is apt for the product and is able
to convey the message to the consumers.
·
LG makes use of mobile stores to display its mobile phones to
the customers.
·
LG uses online and digital marketing effectively to promote its
products
(facebook,blogs etc.)
Thus we can say that LG
has been using its core competency effectively and the product portfolio of LG
is built around its core competency.
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